Bill Bradley's Rolling Along: An American Story — HBO Film Launch
Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.
In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin
Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.
In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin
Project Manager(s)
Diana Rosales
Ryan Kearns
2024
Diana Rosales
Ryan Kearns
2024
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design
Common Senses Festival
Common Senses Festival is a disability-focused community experience featuring sensory-friendly programming for autistic and neurodiverse participants.
The 2025 theme, “Every Voice Shakes the World,” guided a visual system I developed across identity, key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. The system extended to the visuals of an opera that used AI to amplify voices of people with limited speech, merging accessibility and technology.
Agency: Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Maria Alexia Platia
Louise Lassen
Common Senses Festival is a disability-focused community experience featuring sensory-friendly programming for autistic and neurodiverse participants.
The 2025 theme, “Every Voice Shakes the World,” guided a visual system I developed across identity, key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. The system extended to the visuals of an opera that used AI to amplify voices of people with limited speech, merging accessibility and technology.
Agency: Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Maria Alexia Platia
Louise Lassen
︎ Visual Identity,
Social Media, Signage, Print Collateral, Photography, Marketing Strategy
National Sawdust
Season 11
For its eleventh season, National Sawdust, a cornerstone of Brooklyn’s music and performance scene, introduced the theme “See Yourself at Sawdust.” I developed a refreshed brand identity and visual system that unified the season while clarifying its diverse programming.
The system spanned digital, print, and environmental applications, using bold key art and adaptive frameworks to make the season accessible and engaging for wide audiences.
I also directed the visual design of partnerships with organizations such as HEATONIST, creating graphics for season-long activations, pop-ups, and community events that deepened connections with local communities.
Agency:
Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Season 11
For its eleventh season, National Sawdust, a cornerstone of Brooklyn’s music and performance scene, introduced the theme “See Yourself at Sawdust.” I developed a refreshed brand identity and visual system that unified the season while clarifying its diverse programming.
The system spanned digital, print, and environmental applications, using bold key art and adaptive frameworks to make the season accessible and engaging for wide audiences.
I also directed the visual design of partnerships with organizations such as HEATONIST, creating graphics for season-long activations, pop-ups, and community events that deepened connections with local communities.
Agency:
Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
︎ Visual Identity, Social Media, Poster Campaign, Marketing Strategy, Video Editing, Community Partner Activations
